Steps and Guidelines to Start:

Think your bra fits fine? Think again. If you’ve never had a professional bra fitting we highly recommend you get one. As experts in our field, our bra fittings will have you feeling more confident than ever. 

Bras are a complex and highly engineered garment. And why shouldn’t they be? They are the closest piece of clothing to your body and something you wear every single day (more or less). With our help, we can get you properly fitted and on your way to the perfect fit. 

At our bra fittings we treat you and your bras with the utmost care and respect. We know it can be an awkward experience, but as professionals we strive to make you feel comfortable and more importantly confident. We believe every woman is curvaceous, no matter your size.

Our sizing is based on the UK size scale system so you will likely wear a different size in our shop than most other places you’ve gone before. But no need to worry – we are experienced in using this scale and can help you navigate and understand what size works for you.

UK Size Chart


Bust Shapes For Illustration

1. Average Shape
Neither too full/shallow on the top or bottom; nor on the sides.

Average Shape


2. Shallow
Much less breast tissue at the top than bottom, and can sometimes be almost flat. May occasionally look like a ski jump from the side. Sometimes the result of weight loss or post-nursing. When tissue is placed in a bra it typically cannot be scooped to fill out the top of a cup.



3. Uneven
One breast is larger, fuller at the neckline, or set higher on the chest wall than the other.



4. Full on sides
Breast tissue tends to interfere with arm range of motion. Sometimes has the appearance of the chest looking wider than it actually is, or the tissue splaying to the side.

Full on sides


5. Full in the middle
Tend to fall out of the middle of bras or get a bubble at the center above the neckline with no real issues on the sides. Sometimes confused with being set close together (breasts touching).

Full in the Middle


6. Full on top
Very round and full with or without a bra. Tends to bubble over the top of bras that fit poorly. Water balloon type shape.

Full on top


7. Pendulous
Another term for sagging breasts. Tissue that has aged, been through nursing children, or significant weight fluctuations tend to reflect this shape the most (but not always). When tissue is placed in a bra the cup fills out on top, on average.



8. Wide set
The breast root itself is wide set on the chest. A decent amount of space is present between the breasts in the middle.

Wide set


9. Narrow set
Breasts are very forward facing with not a lot of tissue on the sides. 

Narrow set


10. Narrow shoulders
If a vertical line were drawn from the front where the wire or cup stops beneath the arm, that line would hit at the very tip of the shoulder or even beyond. Repeatedly pulls straps in toward the neck to keep them from slipping. If combined with certain types of breast shapes/placements this is not usually a “fixable” problem without added accessories.

Narrow shoulders


11. Low on chest wall
Lots of space from the top of the shoulder to where the breast tissue begins. Sometimes has issues with straps not being long enough. Is a battle to find bras that lift the tissue high enough for most “ideals.”

Low on chest wall


12. High on chest wall
Very short amount of space from the top of the shoulder to where breast tissue begins. Has issues with straps often being too long. Sometimes cups or wires dig into the armpit due to lack of space.

High on chest wall


13. Average set
Neither high nor low on the chest vertically, nor close or wide across.

Average set


Your Perfect Fit!

1. The cup is fully encompassing your breast with no gaps or wrinkling.

2. The band is low enough and firm enough to stay parallel to the floor on the loosest hook when new.

3. Center gore is tacking against your sternum.

4. Straps are pulling the cup flat but not over working. You should be able to fit about two fingers between the shoulder and strap, on average.

5. Wing of the bra is assisting in pushing breast tissue forward into the cup.


Bra fit diagram